The lab typically reveals its projects only after years of work, with a nerdy demonstration like launching an internet balloon or robots that sort trash. X is built around a portfolio of ambitious projects aimed at delivering blockbusting new technologies dubbed “ moonshots.” Past examples include self-driving cars and stratospheric internet balloons, now separate Alphabet companies in their own right, and Google Glass, the ill-fated face computer that Hidary referenced on the mayoral stump. In 2013 he ran as an independent for mayor of New York City on a tech-centric platform that included, according to New York magazine, promising at one event that if he won “everyone gets a pair of Google Glasses.” He got 0.3 percent of the vote on Election Day and has been an adviser to X since at least 2016, joining Alphabet full time in 2018. A neuroscientist by training, Hidary founded and took public the IT portal EarthWeb during the dotcom boom of the late ’90s.
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